Big fashion labels including Louis Vuitton throw money at stunning star of Netflix sensation Squid Game HoYeon Jung as she gains 17million Instagram followers in just one WEEK
She plays a debt-ridden defector in the Netflix phenomenon Squid Game, but in real life Korean beauty HoYeon Jung is set to make millions after the ultra-violent survival series became a global smash.
The 27-year-old actress and model has been deluged with lucrative offers from fashion labels and global brands keen to exploit her worldwide fame and millions of social-media followers.
Luxury fashion house Louis Vuitton has made the Seoul-born star the face of its latest collection, promoting the French company's clothes, jewellery and watches.
Sports giant Adidas and Italian fashion house Fendi have also signed deals with HoYeon, now one of the world's most sought-after models following Squid Game's worldwide premiere last month.
Designers have also been impressed by her popularity on social media, noting that she gained a staggering 17 million followers on Instagram in one week to make her Korea's most followed actress.
Her post showing off a Louis Vuitton bag received more than six million likes, while one of her posing in an Adidas tracksuit won approval from 8.3 million followers.
HoYeon, who makes her acting debut playing Contestant 067 in the dystopian drama, is expected to grace the catwalks of London, New York, Paris and Milan in the coming year.
A fashion industry source said: 'She is a fresh new face with a huge following on Instagram – that's what it's all about these days. She is a star.'
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